Carrefour Mobile: when the CRM becomes the strong link for mobile telephony

" The Coheris CRM software, perfectly meets our expectations and was deployed in the shortest period of time. It is a good investment and a big success."

Jean-Marc Villenave - Manager - Operations and Customer Relations

November 2006, in partnership with Orange, Carrefour launches its mobile telephony offer: Carrefour Mobile. The retail group becomes mobile telephony virtual operator (MVNO). In this very competitive market, Carrefour Mobile distinguishes itself by combining its information system with the customer relationship management solution: Coheris CRM; a big site operating within three months only, thanks to the open architecture of the software and the expertise of the Experian partner.

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